Jake joined The Connective in 2022, while at the Thunderbird School of Global Management pursuing his Master of Global Management in Design Thinking, where he led several international initiatives around design and innovation. Jake was also a National Science Foundation research fellow in Citizen Centered Smart Cities and Smart Living where he researched and worked in citizen engagement and gamified living. 

Prior to attending ASU, Jake specialized in game design and production where he leveraged behavioral design in user engagement, publishing titles for Nintendo and other platforms. Jake’s understanding of consumer behavior and user/citizen experience all how to leverage critical design frameworks that allow for deeper and more engaging implementations and holistic outcomes for residents across Greater Phoenix.